Close More Transactions with Search that Solves Buyers Biggest Hurdle: Affordability.
Afordal unifies home search, live mortgage rates, rapid pre-approval, and property-specific special financing in one seamless solution. This results in higher intent leads and shortens the buy cycle for clients.
Search by Affordability and Special Financing
Fast-track pre-approval and match eligible homes.
Life-cycle customer nurturing
AI-driven lead scoring and data enrichment
Testimonials
What Our Customers Say
Showing payments has completely changed how I support my buyers. Instead of just showing homes by price, I help clients search by what they can actually afford! It builds trust, reduces pre-closing surprises, and speeds up decision-making.
The lead scoring is incredibly useful. Using data points on property history and life events to surface the most motivated clients lets me know exactly who’s ready to act. I’m spending less time on stagnant leads and more time engaging with interested prospects.
Bundling home search, mortgage information, and lead management tools in one place lets me feel connected with clients that I have not connected with in a while. Whether they’re just browsing or ready to move, I’m included in that process—and that means more opportunities for repeat business.
For Loan Officers
Home Search Meets Mortgage Insights. Your Rates, Your Programs, Guide the Journey.
Enhanced Client Matching with Search by Affordability
Fast-track pre-approval and match eligible homes.
Life-cycle customer nurturing
AI-driven lead scoring and data enrichment
Contact Us
FAQs
What is Afordal?
Afordal by RatePlug – the pioneer of mortgage data integration into home search systems – is the first platform that makes it easy for homebuyers to find properties they can actually afford. It brings together home search, real-time mortgage rates, rapid pre-approval, and property-specific special financing, all in one seamless solution.
Its standout feature is the “search by affordability” tool, which lets buyers find properties based on what they can comfortably pay each month. Real estate agents and loan officers also get AI-driven tools that help them collaborate and connect with clients more effectively.
Afordal came to life after RatePlug acquired HomeASAP, combining HomeASAP’s home search and marketing tools with RatePlug’s lending expertise.
What makes Afordal different from other real estate platforms?
What are the key features of Afordal?
Affordability-centric search: Buyers can search properties based on live mortgage rates, monthly payment range, and eligibility for special financing programs like low-down or zero-down VA, FHA, USDA, assumable loans, and first-time buyer programs.
Fast-track pre-approval: Allow buyers to calculate their PITI and match eligible homes with pre-approval. An upcoming version will render a pre-approval in less than 30 seconds.
AI-driven lead scoring and data enrichment: Afordal helps professionals identify motivated, high-intent buyers, sellers, and refinance opportunities by layering in predictive listing scores, life event triggers, credit profiles, and more.
Life-cycle customer nurturing: Enables agents and loan officers to align with customer needs, where both can nurture and support their customers with affordability insights, current property insights (AVM), and savings opportunities on their current mortgage.
How does Afordal benefit real estate agents and loan officers?
How does Afordal help homebuyers?
What sets Afordal’s AI capabilities apart?
Afordal goes beyond basic lead tracking. It uses AI to look at signals from life events, credit activity, search behavior, and equity changes, helping agents focus on clients likely to buy or sell soon. It keeps ranking leads, sending real-time alerts when someone shows high intent. This way, agents and loan officers always know who to prioritize.
What role does HomeASAP play in Afordal?
HomeASAP’s technology is the backbone of Afordal’s home search and marketing capabilities. After RatePlug acquired HomeASAP in late 2024, it brought in tools like the Real Estate Agent Directory and IDX Home Search, which are used by over 700,000 real estate professionals. These features enhance Afordal’s ability to connect buyers with agents through social media and lead generation.
Is Afordal available nationwide?
How can real estate professionals start using Afordal?
Main Office:
1240 E. Diehl Road, Suite 105
Naperville, Illinois 60563
Florida Office:
1700 S. Dixie Highway, Suite 304
Boca Raton, Florida 33432